In 1984 Ouidad opened her first salon dedicated solely to the maintenance of curly hair.  The boundless opportunities curls and their unique structure gave women opened a new frontier of beauty and style.  It is estimated that over 60% of the global population has curly hair, from tight kinky curls to loose waves, with no two curls being the same.  The unique physical structure of each curl determines the shape and coil of the curl, and the subsequent flow and volume of your hair. 

The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style - stays hydrated, healthy, and happy.