Color Wow

From the company that gave the beauty industry the incredibly successful “Frizz Ease” in 1989 comes the newest line of innovative products designed to counteract negative effects of color treated hair.  Color Wow is the latest brand from Gail Federici, an exceptional entrepreneur with the gift for filling gaps in the beauty market.  Noticing that the hair market only made one type of product for one type of hair, Federici, teaming up with John Frieda, chose to address concerns such as brassiness, gray roots and dullness that plagued women who colored their hair. With more and more women coloring their hair, and starting at a younger age, Color Wow’s innovative products are part of the most exciting hair brand to be introduced to the public.